Henkel announced the opening of its new Application Center in Busan, South Korea, marking a significant investment in the global sports & fashion industry and underlining its commitment to support leading brand owners in Korea.

“We deeply value Korea’s role in the global sports & fashion industry. By strengthening our presence here, we reaffirm our commitment to being a trusted and responsive partner, leveraging Henkel’s decades of industry expertise to drive shared success” said Corbett Wallace, Corporate Vice President of Consumer Goods Adhesives at Henkel.

Beyond localized support, the Henkel Application Center Busan leverages the company’s global capabilities. Cross-functional integration between business units brings together diverse expertise to deliver innovative, tailored solutions that directly address customers’ evolving needs.

The building features advanced facilities and collaborative workspaces designed to foster innovation, collaboration, drive efficiency, and stimulate growth. It serves as a connection point, linking customers with Henkel’s R&D capabilities and driving the future of the sports & fashion industry.

Dharmesh Shah, Head of Consumer Goods Adhesives Asia-Pacific at Henkel, said: “The opening of our new Application Center in Busan represents our unwavering commitment to our partners and customers. We believe this facility will serve as a catalyst for innovation, collaboration, and ultimately, the success of our partners.”

May Kim, President of Henkel Korea, stated: “We look forward to strengthening our domestic investments and collaborations with global brands through the Henkel Application Center Busan in the future.”