INEOS Styrolution, the global leader in styrenics, has announced that Joinease Hong Kong Limited (Joinease), has selected the company’s sustainable Luran ECO solution for their newly launched LESSMORE drinkware range.

Established in 2004, Joinease is a well-known original equipment manufacturer of sustainable plastic and stainless-steel drinkware in China with certifications from GRS, RCS and ISCC Plus.

Luran ECO 358N features a well-balanced property profile combining very good transparency with excellent chemical resistance; heat resistance; and very good dimensional stability. It is made using renewable feedstock, based on a mass balance process certified by ISCC PLUS. This grade has 70% renewable content, resulting in a carbon footprint reduction of 93% compared to fossil based Luran® 385N.

Kin Wa TONG, CEO, Joinease Hong Kong Limited, says, “At Joinease, we engage in a “Closed-loop recycling system”, where we work with different stakeholders, including INEOS Styrolution, to improve and develop new products to achieve our recycling and CO2 reduction targets. We are delighted that the performance and availability of Luran ECO 385N as a drop-in solution exactly meets our requirements.”

“We are excited to be part of Joinease’s quest to be more sustainable from the on-start”, says Hyoung Joon Kim, Asia Pacific Vice President, Sales Management. “We will continue to develop sustainable ECO solutions while forging a closer partnership with Joinease.