The Lubrizol Corporation, a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve well-being, and enhance modern life, will showcase its Lipofer microcapsules that deliver iron with optimum performance at Vitafoods Europe. Lipofer microcapsules are designed with a combination of cutting-edge technologies that deliver iron in an optimized way, overcoming issues such as iron’s off-taste, reactivity, interaction with other ingredients, and color change.

The technology enhances iron absorption with low gastric irritation and provides a pleasant taste that encourages consumers to stick to recommended daily intakes. Lipofer is developed to cater to the growing demand for science-based products that meet the sensory needs of consumers.

In a recent consumer study in Europe, consumers found that the Lipofer formulations exerted the mildest metallic aftertaste that lingered for a much shorter duration compared to the standard iron formulations.

The new EU food-grade approval enables nutraceutical manufacturers to differentiate their portfolio and create unique product claims. Carbopol Polymers offer multifunctional benefits that provide consumer-centric solutions by creating a convenient way to make tablets smaller and easier to digest.