Lubrizol has launched a new brand expression, including a fresh logo, compelling new tagline, and a brand story that represents the best of the organization’s storied legacy and its optimism for its next 100 years.

For nearly a century, Lubrizol has created extraordinary value at the intersection of life and science, delivering sustainable solutions that advance mobility, improve well-being and enhance modern life.

“This exciting brand evolution reflects our Lubrizol brand promise, for all those we work with and all we enable,” said Rebecca Liebert, Lubrizol President & CEO.

“Our new tagline ‘Imagined for Life. Enabled by Science’ reflects the impact Lubrizol has on everyday life and the science that makes it possible. Our enhanced brand expression is backed by all the great things Lubrizol is revered for today, including our technical innovation, quality and collaborative partnership, delivered by an experienced and committed Lubrizol team,” added Liebert.

“From the cars you drive to the shampoo you wash your hair with to the running shoes you lace up for your daily walk, most of the world’s population uses Lubrizol-enabled products dozens of times a day,” says Liebert.

“The average person may not fully realize the impacts our science has on daily life, but it is undeniable. The world needs Lubrizol and our teams,” added Liebert.