Roquette unveils its new Customer Experience Center in Singapore

Roquette unveils its new Customer Experience Center in Singapore

Part of its Asia Pacific Innovation Center, this new dedicated facility allows customers to experience Roquette offerings through Asian culinary and sensory experiences, from early innovation to the final plate.

  • By ICN Bureau | July 26, 2023

Roquette, a global leader in plant-based ingredients, has opened its new Customer Experience Center in Singapore. This new facility aims at further advancing Roquette’s leadership as a strategic partner to its customers for more exciting food innovations that suit the Asian palate.

In addition, the brand-new center is a testament to Roquette’s rich 90-year history of excellence and strong commitment towards serving its customers. Composed of a culinary studio and a sensory hub, it is a demonstration of Roquette’s capabilities in elevating everyday food experience and value through science and innovation.

The Customer Experience Center is designed as an area of collaboration with food companies for greater food innovation. The culinary studio allows for various Asian cooking methods thanks to its multi-purpose capabilities that can effectively showcase the different possibilities of Roquette ingredients in Asian cooking styles which appeal to today’s sophisticated consumers of this region.

Rohit Markan, CEO, Roquette Asia Pacific Pte. Ltd., said: “The inauguration of this Customer Experience Center is close on the heels of the Food Innovation Center opening in France, and the third new facility to be inaugurated in 2023 by Roquette. It is another proof point of Roquette’s commitment towards innovation and our deep understanding of building the right capabilities to serve the markets, while tailoring our offer to consumers' eating habits. Moreover, as part of a global network of Roquette expertise, this new center lives up to our proven track record of bringing plant-based innovations to the food and nutrition sectors.”

The inauguration of the Customer Experience Center was graced by Damian Chan, Executive Vice President of the Singapore Economic Development board, and was attended by a large number of Roquette customers.

“Roquette’s decision to establish its new Customer Experience Center here will leverage Singapore’s status as a food innovation hub to serve the diverse cultures across Asia. This dedicated space will support partners, including Singapore companies, in the growth of their novel food technologies including alternative protein, by enabling the co-creation and advancement of products that are tailored to the preferences of consumers in this region. We look forward to see more nutritious and sustainable food solutions that will augment our growing local agrifood ecosystem,” Chan added.


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