UPL's Advanta Brazil to sell assets of Serra Bonita
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UPL's Advanta Brazil to sell assets of Serra Bonita

Advanta Seeds Brazil's strategic divestment of Serra Bonita Sementes assets and expansion of key customer partnerships in Brazil

  • By ICN Bureau | June 09, 2025

Advanta Comércio de Sementes Ltda. (Advanta Brazil), a global seed company, part of UPL Group, announces that Serra Bonita Sementes S.A. (Serra Bonita), a Brazilian associate company in which Advanta holds a 33% stake, has entered into an agreement for the sale of all its assets for a total consideration of US$ 125 million, subject to closing adjustments.

This strategic transaction reflects UPL's continued focus on optimizing its asset portfolio and unlocking value. The sale proceeds will be received by Serra Bonita and are expected to be fully disbursed to its shareholders in the next few months. Until the completion of this process and the subsequent legal winding-up, Serra Bonita will continue to be considered an associate company of Advanta Brazil.

"More than a financial operation, this divestment represents a strategic reinforcement of Advanta/ UPL's long-standing relationship with Mr. José Paulo Roquetto and his group of companies - a leading force in Brazilian agribusiness," said Marcio Boralli, Serra Bonita's Board Member and Advanta Brazil country Manager.

UPL and Advanta have maintained strong commercial ties with the Roquetto Group, and this transaction will further strengthen and expand that relationship. UPL's crop protection and seed technologies will continue to be actively used in the farming operations currently managed by Serra Bonita, with significant potential for broader implementation.

Advanta, a global business within the UPL Group, is dedicated to the research, development, production, and commercialization of high-performance seeds, with a specialized focus on climate-smart crops that address the challenges of global climate variability. The deepened collaboration with the Roquetto Group reinforces Advanta/ UPL's commitment to sustainable innovation and the promotion of regenerative agricultural practices across Brazil.

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