BASF has appointed Gisela Pinheiro as head of the business unit Personal Care Europe and as the new Managing Director of BASF Personal Care and Nutrition GmbH, effective June 1, 2023.

She succeeds Tatiana Kalman who held these positions since 2022 and is leaving the company at her own request.

Prior to her current role, Pinheiro was Senior Vice President at BASF’s Care Chemicals division, leading the global key account management, the global business unit for detergent enzymes, the global strategic marketing, supply chain and IT. 

Pinheiro holds a master’s degree in Business Administration from IBMEC Business School, São Paulo, Brazil, and an economics degree from Northern Michigan University, USA.

“I am determined to ensure a smooth transition for our customers and my team alike. The whole industry is facing challenging times, and I am very much convinced that we have the right people and mindset to overcome all hurdles and steer into a successful future,” says Pinheiro. “Our promise is summarized in our positioning Care 360°– Solutions for Sustainable Life. Caring is at the core of our business strategy.”

BASF's Personal Care business in Europe is headquartered in Monheim, Germany. Close by, Duesseldorf is home to BASF's third largest site in Europe and the world's largest and most important BASF site for the production and development of cosmetic ingredients.