Grasim Industries Ltd. has announced the appointment of Sachin Sahay as Chief Executive Officer of Birla Opus Paints effective 16th February 2026.

Sahay joins Birla Opus from ITC, where he last served as Executive Vice President – Sales, bringing over 30 years of leadership experience in sales and marketing across entrepreneurial roles and multi-geography assignments in India. He has played a pivotal role in ITC’s FMCG transformation journey, including the creation and scale-up of its FMCG channel from greenfield operations to its current national footprint.

Sahay has led the launch and growth of multiple brands, built large-scale distribution capabilities across urban and rural markets, and driven complex transformation initiatives with a strong balance of process rigor and people leadership. He has been instrumental in implementing field force automation and streamlining common stockist operations across ITC’s diverse portfolios.