Ram Mehrotra has been appointed as Chief Business Officer - Decorative Sales at Kansai Nerolac Paints Limited and will be reporting to the Managing Director.

Mehrotra has over 30 years of experience in sales, marketing, and business leadership. He was serving as the Senior Vice President (Sales & Marketing) at Astral Limited, where he was overseeing the business development and brand strategy for the paints vertical.

Before joining Astral, Mehrotra had a long and successful tenure with Kansai Nerolac Paints where he served for over 25 years in various key positions, including Vice President (Sales & Marketing). He spearheaded the growth of the decorative paints division, focusing on increasing market share and profitability.

With his deep expertise in marketing strategy, brand development, and sales leadership, Mehrotra brings a wealth of knowledge to any organization he is part of, continuing to make significant contributions to the industry.

He holds an MBA in Marketing from Kanpur University in 1994. He completed the Chief Marketing Officer Program at the Indian Institute of Management, Lucknow in 2023, and earned a Bachelor of Engineering (BE) in Electrical and Electronics Engineering from Dayalbagh Educational Institute in 1991.