The Board of Directors of Shalimar Paints Limited approved the appointment of Kuldip Raina as Managing Director and Chief Executive Officer (MD & CEO) of the company, for a period of 3 years effective from April 10, 2025 to April 9, 2028, subject to approval of the shareholders.

Raina joined Shalimar Paints Limited in May 2022. Currently he is Director - Sales, Marketing and Strategic Sourcing at Shalimar Paints.

With over three decades of leadership experience across industries like paints, FMCG, consumer products and organized retail, Raina is a visionary business leader known for driving transformational growth.

His expertise spans profit centre operations, strategic business planning and high-impact sales and marketing initiatives. He has a proven track record of revitalizing brands, optimizing operations and spearheading market expansion through innovative product strategies and strong distribution networks.

Currently leading strategic initiatives at Shalimar Paints, he has played a pivotal role in strengthening the brand’s market presence and forging key industry partnerships. Prior to this, he served as the CEO of Nerofix Private Limited (a Kansai Nerolac Paints Limited, Group company), where he successfully established the brand as a formidable player in the adhesives and construction chemicals market, driving significant business growth and expanding its market footprint.

His tenure at organisations like Kansai Nerolac Paints, Jubilant Industries, Arvind Brands, and ITC Limited has been marked by remarkable achievements, including business turnarounds, revenue acceleration, and category leadership.