Pidilite Industries Limited has appointed Durai Babu Sreenivasan as Chief Business Officer (IP) from April 1, 2025.

Sreenivasan, 51 years, has a total experience of more than 31 years in the area of Sales and Marketing of adhesives and has worked in reputed firms – Henkel Adhesives Technologies India Pvt. Ltd., Raghavendra Chemicals and Delta Forge Pvt. Ltd. He is an MBA in Marketing from Annamalai University, Chidambaram.