Bharat Petroleum Corporation Limited (BPCL) has announced that Subhankar Sen has taken over as Director (Marketing) of the company.

Sen, a veteran of BPCL with over three decades of experience, has played a pivotal role in driving strategic transformation across key business verticals. His appointment marks a significant milestone in BPCL’s journey towards innovation, customer-centricity and sustainable growth.

Over the years, Sen has held several critical leadership roles within the organisation. As Business Head – Retail (West), he led a major overhaul of BPCL’s retail operations across fuel stations. Under his leadership, BPCL introduced new-age formats and enhanced customer engagement through digital-first initiatives. The launch of BeCafe, a modern café concept at fuel stations, added a fresh dimension to non-fuel retailing and enhanced the overall consumer experience.

In the lubricants business, Sen played a key role in expanding the MAK Lubricants brand across India and overseas markets, including Nepal, Bangladesh, Sri Lanka, UAE, and Africa. He successfully steered the business through a strategic indigenisation initiative aligned with the Atmanirbhar Bharat mission. The introduction of the MAK Lubricants Solutions program under his leadership enabled customers to improve operational efficiency and reduce total cost of ownership.

As part of the core Strategy Team, he contributed to the development and execution of several flagship brands and customer-focused platforms, including Pure for Sure, Speed, PetroBonus, SmartFleet, BPCL-SBI Card, In&Out Stores, and UFill.

His efforts in fostering strategic collaborations across banking, retail, QSR, and automotive sectors, has helped BPCL stay relevant and deeply connected to the evolving needs and aspirations of its consumers and has impacted significantly in strengthening BPCL’s market positioning and consumer reach.

As Oil Industry Coordinator, Sen played a significant role in advancing the Government of India’s clean mobility agenda. He was instrumental in the rollout of Doorstep Diesel Delivery and led BPCL’s eDrive initiative focused on building EV Fast Charging Corridors across the country, aimed at supporting the electric vehicle ecosystem.