Akzo Nobel India signs LoI with two India startup challenge winners
Start-up

Akzo Nobel India signs LoI with two India startup challenge winners

HyperReality Technologies focuses on collaborative platforms for inspiration, visualization of your space in metaverse

  • By ICN Bureau | September 27, 2022

Winning the prestigious Paint the Future award has opened more doors for two startups - HyperReality Technologies and Fluid AI as they have signed the letters of intent (LoI), and can now join AkzoNobel’s accelerator program.

HyperReality Technologies focuses on collaborative platforms for inspiration, visualization of your space in metaverse whereas Fluid AI focuses on multi-channel conversational immersive and interactive AI platform to guide consumers during their painting journey.

The two winning startups were selected by the jury of international experts and business leaders following an intense two-day Paint the Future bootcamp.

“Over the next six months, the goal is clear – to work together with our winners and develop a digital value proposition. The startups will have access to our global network of experts and resources leading up to ‘Demo Day’. That’s when they’ll showcase the results that will shape the future of their collaboration with us. By bringing Paint the Future to the third largest startup ecosystem in the world, AkzoNobel is transforming the paints industry in India. We’re bringing value – for our winning startups, our business and most importantly for Dulux consumers,” says Oscar Wezenbeek, Managing Director, AkzoNobel Decorative Paints, South-East South Asia (SESA) and Chairman Akzo Nobel India Limited.

“This startup challenge is about collaborating with equally passionate Indian startups to boost the magic of Dulux and enhance the digital experience of our consumers’. Innovation is key to AkzoNobel’s approach to sustainable business, and we see a lot of potential in these winning solutions,” says Rajiv Rajgopal, Managing Director, Akzo Nobel India Limited.

Sobin Thombra, CEO, HyperReality Technologies said, “From the depth of the expert sessions to the sheer amount of industry knowledge we’ve gained, this bootcamp has been a collaborative experience unlike any other. We’re excited to partner with Akzo Nobel India Limited and paint the future in a win-win way.”

Abhinav Aggarwal and Raghav Aggarwal, Co-founders of Fluid AI ,said “We’re stoked about our win! AkzoNobel’s astute understanding of our artificial intelligence solution is a gateway to bringing new consumer-centric disruptions in the paints sector.”

The India startup challenge is the third regional edition of AkzoNobel’s Paint the Future, and the first such challenge for the paints and coatings industry in India. Run in partnership with NASSCOM Industry Partnership Program (NIPP), the challenge on enhancing “Digital Consumer Experience” for Dulux paints in India attracted 207 submissions from 33 cities across India.

Nine finalists were invited to the two-day bootcamp program, where customized sessions with AkzoNobel experts helped them further refine their solution, before making their final pitch to the Paint the Future jury.


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