Leading adhesives provider H.B. Fuller Company announced that they have recently joined the 4evergreen alliance, a cross-industry alliance hosted by the Confederation of European Paper Industries (CEPI) to improve the circularity of fiber-based packaging.

The initiative brings together a diverse network of around 90 organizations and stakeholders throughout the packaging value chain­ to push for innovation throughout the sector and develop robust, fact-based guidelines for the future of fiber-based packaging. The goal of the alliance is to raise the overall recycling rate of fiber-based packaging to 90% by 2030 and contribute to a climate neutral and sustainable society.

H.B. Fuller Global Sustainability Manager Elizabeth Staab says, “This is both an exciting and challenging period for the packaging industry. Collaboration throughout the supply chain is vital if we are to achieve changes that improve the world for this generation of consumers and beyond. Sustainability is a core pillar of our business strategy at H.B. Fuller, and we are joining the 4evergreen Alliance to expand collaboration with a variety of companies. We must ensure that we continue to invest in R&D projects that will deliver the scientist-designed adhesive products with the tailored high performance and low environmental impact needed to answer the challenges facing the fiber-based packaging industry both today and in the coming decades.”