SK Group, South Korea’s second-largest conglomerate, built the theme park at CES to draw attention to how technology can be applied to make our world better and solve major global challenges. In addition to SK Wonderland, a separate “SK ICT Family Demo Room” exhibit showcased AI technologies ranging from a location analysis platform to a pet diagnostic assistant. Both booths are on display through Friday at the Las Vegas Convention Center’s Central Hall.

SK’s CES displays include participation from seven SK companies — SK Inc., SK Innovation, SK hynix, SK Telecom, SK E&S, SK Ecoplant and SKC. While the displays are futuristic, they’re based on technologies that SK companies and their global partners have already developed and are bringing to market.

SK’s top global leadership, including SK Chairman Tae-won Chey, are attending CES to strengthen global partnerships in AI and clean tech.