BASF launches sustainable cosmetic ‘Emollient Maestro’

BASF launches sustainable cosmetic ‘Emollient Maestro’

AI-empowered simulation enables faster, more targeted prototyping and efficient product development

  • By ICN Bureau | February 18, 2022

With the introduction of its Emollient Maestro, BASF’s Care Creations is once again raising the bar for smart development of sustainable, high-performing personal care products.

The digital service calculates ideal emollient mixes according to user briefings, and allows for the targeted replacement of industry benchmarks such as cyclopentasiloxane, dimethicone or mineral oils.

“Inspired by our award-winning Emollient Jockey and the positive feedback from our customers, we decided to develop an even more powerful version of this digital service. Integrated into our D’lite services, our Emollient Maestro supports our customers in significantly accelerating their formulation design and thus their time-to-market, while promoting the Clean Beauty movement for eco-friendlier, sustainable personal care products,” said Christopher Neary, Marketing Manager New Business Development and Digitalization.

The Emollient Maestro is a comprehensive upgrade of the company’s Emollient Jockey that was introduced in 2020. This original version, which is still available, allows to compare the characteristics and performance of single emollients and thus to easily select the best-performing emollient for any given formulation.

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