Evonik, Lanxess, and Synthomer will present the foundation of a unique product search for the coatings industry at the American Coatings Show. The COATINO formulation network will offer specialty additives from Evonik, polymer resin binders and dispersions from Synthomer, and iron oxide pigments from Lanxess, with products from other suppliers to follow. A new type of search allows users to find products by their material class, and for the first time, also by their regulatory properties.

"COATINO is not just a material database, but a comprehensive platform providing detailed information and helpful advice about formulations for coatings and inks," explains Gaetano Blanda, Head of the Coating Additives business line at Evonik. "This is precisely the unique selling point of our formulation network: users should be able to filter, select, and integrate all the relevant products into their desired formulation, tailored to their specific requirements."

The user will get access to detailed product information such as technical, regulatory or safety data sheets. There is also the option of easily ordering free samples or contacting the manufacturer directly.

"COATINO consistently takes the user by the hand when selecting suitable raw materials for creating targeted formulations," says Daniela Schmitt, Market Segment Manager Coatings at Lanxess' Inorganic Pigments Business Unit. "The automated recommendation of suitable iron oxide pigments with their specific product properties in coatings applications is a good example of this: COATINO does not leave customers alone with the products but provides concrete assistance in the application."

A total of 15 companies already belong to the formulation network and the aim is to transparently bundle all the information needed to formulate the optimum coating easily in one single space.