Dealer partners to benefit from new addition, expanded color offerings in product lineup
PPG announced an expansion of its paint assortment of GLIDDEN paint by PPG products for independent dealer partners. The reimagined program strengthens the lineup of Glidden DIY paint offerings to this key retail channel, highlighting PPG’s commitment to the dealer network.
“This expanded program will provide our independent dealer network with a paint assortment that further enables them to drive growth in the DIY customer segment,” said Todd Gatesy, PPG general manager, U.S. Dealer. “This offering is the perfect complement to the pro product lineup they are currently retailing and brings a broader selection of our leading national DIY brand to their shelves.”
Launching on May 1, the full Glidden assortment will now include GLIDDEN FUNDAMENTALS exterior paint – a new offering bringing exterior hide, coverage, and washability to DIYers. This product addition also expands dealers’ offerings at the entry price point, bolstering appeal to price-conscious shoppers entering the paint market.
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