Shin-Etsu Chemical Co., Ltd. has established a Sustainable Silicone Business Development Department for Market research and sales promotion within its Silicone Division in its Head Office organization.

The Department will be responsible for the marketing of environmentally friendly silicones products, a development which is part of the ￥100 billion investment in the company’s silicones business announced this year on July 27.

Expectations for environmentally friendly silicones products are high and demand for such products is expected to increase as we strive toward the realization of a sustainable society. By quickly capturing such demand, developing new products, and establishing a production and supply chain, we will create new product lines that will drive the growth of Shin-Etsu’s silicones business.

Activities will be promoted in cooperation with the Silicone Division, domestic branches and Group companies in Japan and globally, with the Sustainable Silicone Business Development Department overseeing all activities.

In its silicones business, Shin-Etsu Chemical is working to help achieve a sustainable society by reducing greenhouse gas emissions at its silicones manufacturing plants, increasing the supply capacity of silicones products that contribute to carbon neutrality.