Smartchem Technologies launches Mahadhan Croptek for onion growers
Chemical

Smartchem Technologies launches Mahadhan Croptek for onion growers

It is the first and unique crop-specific nutrition solution having essential primary, secondary, and micronutrients required by the onion crop

  • By ICN Group | November 24, 2021

Smartchem Technologies Limited (STL), a wholly-owned subsidiary of Deepak Fertilisers And Petrochemicals Corporation Limited (DFPCL) announced the formal launch of its innovative fertilizer Mahadhan Croptek for onion growers. 

‘Mahadhan Croptek’ is the foremost brand for onion progressive farmers who use secondary nutrients and micronutrients in Maharashtra and Karnataka. It is the first and unique crop-specific nutrition solution having essential primary, secondary, and micronutrients required by the onion crop. 

STL is one of India’s leading manufacturers of Nitro-Phosphate Fertiliser and Bentonite Sulphur and the market leader in the water-soluble and speciality fertilizer category. 

‘Mahadhan Croptek’ means ‘Crop Technology’ and refers to the innovative ‘single granule complete solution’ technology being introduced by Mahadhan in India with Mahadhan’s Nutrient Unlock Technology which unlocks nutrients from single granules of Mahadhan Croptek and improves their uptake into the Onion Crop. 

Speaking at the launch ceremony, Dilip Zende, Director of Agriculture (I&QC), Pune said, “It is encouraging to note that Mahadhan brand has been transforming the lives of the farmers and is among the most respected companies by the Indian farmers. A major concern for onion farmers is stagnant onion yield and the rising cost of production. Innovative solutions in Agribusiness are a boon to the farmers in rural India." 

Announcing the launch Mahesh Girdhar, President – Agri-Business, STL said, “Due to highly imbalanced and non-judicious use of chemical fertilizers and continuous deterioration of soil health, now there is an urgent need to develop and implement solutions and practices which are sustainable and can bring balance in macro and micronutrients usage, improve nutrient use efficiency, and conserve the soil health. We aim to make India’s farmers globally competitive. Farmers are unaware of the scientifically recommended dose of nutrients, hence they tend to apply imbalanced fertilizers. ‘Mahadhan Croptek’ will address these challenges by providing a balanced nutrition solution with precise dosage for the onion crop.” 

Naresh Deshmukh, EVP & Head – Sales & Marketing (CNB), STL said, “The company has geared up for aggressive and extensive marketing of the fertilizers as it wants to ensure each onion grower should get it timely and in adequate quantity. It will be available in smaller packs of 40 Kg to avoid the serious ergonomic and transportation-related issues often faced by our farmers.” 

Over 150 dealers, 50 progressive onion farmers from key onion growing districts witnessed the ‘Mahadhan Croptek’ launch.

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