Azelis, an innovation service provider in the specialty chemicals and food ingredients distribution industry, has launched e-Lab for Personal Care and Food & Health customers in the United Kingdom and for Food & Health customers in Indonesia.

In the coming months, more territories and market sectors will be onboarded on this global platform.

The launch of this platform is aligned with the company’s ambition to be the world-leading provider of digital services and insights in the industry, leading the way in customer engagement and making its e-Lab the engine for innovation through formulation whereby customers are able to order samples and place an order anytime and on any digital device.

The Azelis e-Lab is an important addition to the company’s customer portal which offers a central place for its customers to access data, order samples and find expert content.

The Azelis Americas e-Lab solution was the first digital chemicals platform of this kind in the market at the time of its launch and increased business performance for the Americas, with its optimization of customers’ time-to-market. Leveraging the success and learnings from the Americas, Azelis has now developed the e-Lab solution for global roll-out in multiple markets that will take place gradually over the coming months.

Dr. Hans Joachim Müller, Azelis Chief Executive Officer said, “The combination of our extensive, global network of 60 application labs and application experts on the one side and our growing digital ecosystem on the other allows us to connect our experts with our customers and provide them the support they need anywhere, anytime and in the way they prefer.”

Heli Kilpala, Azelis group Strategy & Digitalization Director said, “This digital solution includes a formulations database, an intuitive flow to provide requests, easy access to recommendations, and the possibility to connect with formulation experts to get assistance, advice, and discover new ways to innovate. We are excited to offer our customers a faster, easier and more encompassing path to their next innovation.”