AkzoNobel India, a leading Paints and Coatings company and makers of Dulux paints, recently announced the appointment of actor Yash, as the new brand ambassador for its Dulux Weathershield exterior emulsions in India.

Rajiv Rajgopal, Chairman and Managing Director, Akzo Nobel India said, “We’re thrilled to welcome the Rocking Star Yash to our family. He perfectly embodies the Dulux Weathershield spirit of unmatched performance and originality that stems from confidence of innovation. A true superstar, Yash has earned the love of millions of fans across India, much like our iconic Dulux Weathershield exterior emulsions.”

With Yash on board, AkzoNobel aims to strengthen the association of its flagship Dulux Weathershield exterior emulsions with Indian consumers seeking high-performance with bold aesthetics.

As superstar Yash elaborates, "Much like Dulux Weathershield exterior emulsions, I believe in channeling that power and add colours to the lives of many while staying true to my values. I am happy to bring alive the Dulux Weathershield ‘It’s Colourful. It’s Powerful’ story. When life isn’t lived monochrome, why should our homes be?”

Sharing business insights, Rohit Totla, Marketing and Sales Unit Director - Paints, Akz Nobel India said, “For over 25 years, Dulux Weathershield is synonymous with pioneering technologies for home exteriors. Exterior emulsions being one of the largest contributors to AkzoNobel’s decorative paint business in India, we aim to turbocharge our consumer connect with the power of Yash, in sync with expansion of our brand footprint.”

Sharing insights into the “It’s Colourful. It’s Powerful” narrative, Vandana Krishnia, Marketing Director, Decorative Paints – South Asia, AkzoNobel added, “Be the festivals, celebrations, century old identity of cities such as the Blue City, our homes or our lives – colours are deeply engrained in India’s and every Indian’s sense of identity. While Dulux Weathershield Powerflexx’s powerful credentials are a given, this campaign is about celebrating India’s love with colour and who better to highlight this than Yash.”