Archroma, a global leader in specialty chemicals towards sustainable solutions, is bringing its new SUPER SYSTEMS+ concept and key denim innovations to Denim Première Vision Milan on June 5 and 6 and Denimsandjeans Vietnam on June 26 and 27.

From classic blue jeans to fashion-forward designs with fresh cuts, colors and finishes, denim remains one of the most popular fabrics worldwide. At the same time, the industry is beginning to question traditional production methods that use considerable water and energy and also have limitations in terms of the selection of chemicals and dyes that are clean and safe.

“Guided by our ‘PLANET CONSCIOUS+’ vision of innovation and partnership, Archroma is committed to leading the change for denim brands and mills worldwide. We consistently challenge the status quo to develop solutions that not only set trends in fashion, but that can be cleaner and more sustainable too,” Umberto De Vita, Market Segment Director for Denim, Archroma Textile Effects, said. 

Archroma will demonstrate an array of breakthrough solutions at Denim Première Vision Milan and Denimsandjeans Vietnam, including SUPER SYSTEMS+ for Denim. SUPER SYSTEMS+ are powerful end-to-end systems developed by Archroma to allow brands and mills to make an impact by saving resources, delivering more durable apparel or adopting cleaner chemistries, or by choosing enhanced outcomes in all three areas at once. The suite encompasses wet processing solutions from sizing to finishing; durable colors and functional effects that add value; and cleaner chemistries that go beyond compliance to anticipate future restrictions.