Archroma reimagines iconic denim for a cleaner future
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Archroma reimagines iconic denim for a cleaner future

Dye and processing innovations to be showcased at two of the world’s most influential denim fairs: Denim Première Vision Milan and Denimsandjeans Vietnam

  • By ICN Bureau | May 21, 2025

Archroma, a global leader in specialty chemicals, is set to showcase key innovations in denim color and processing to the global denim community at Denim Première Vision Milan on May 21 and 22 and Denimsandjeans Vietnam on June 25 and 26.

Denim has remained a staple in both mainstream and high-end fashion, but traditional manufacturing methods are under increasing scrutiny for their intensive use of water, energy and chemicals.

“With a broad portfolio of textile dyes and chemicals backed by decades of advanced research, Archroma is rewriting the rules for those who love denim. From timeless indigo to trend-driven finishes, we are evolving denim with processing solutions that preserve the fabric’s iconic appeal while minimizing its impact,” Dhirendra Gautam, VP Global Marketing and Strategy, Archroma, said.

Archroma will demonstrate an array of denim innovations at Denim Première Vision Milan and Denimsandjeans Vietnam, headed by DENIM HALO – a unique pretreatment and dyeing process developed to empower mills to produce highly sought-after distressed denim looks with a significantly reduced environmental footprint.

DENIM HALO combines DIRSOL RD p, a new product for a special/specific yarn pretreatment, with Archroma’s indigo, sulfur or biosynthetic dyes to produce laser-friendly denim with outstanding contrast on intense black and indigo shades – without modifying standard dye recipes or set up.

Additionally, the solution reduces yarn shrinkage and improves garment tensile strength, while also saving water and energy, avoiding the use of potassium permanganate, and reducing the need for caustic soda in sulfur dyeing.

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