Inditex brand Zara Home has launched the first laundry detergent designed to reduce microfiber release during washing, which will be available both in the brand’s stores and online.

Developed jointly by Inditex and BASF Home Care and I&I Solutions Europe, in Spain and Germany, the innovative solution may reduce microfiber release by up to 80% depending on fabric type and washing conditions. These results have been tested by several research institutions.

The detergent formula containing efficient ingredients was tested in the laboratory using different textile types and washing conditions. The results show that the detergent is particularly suitable for washing at low temperatures which brings additional advantages: end users can lower their energy consumption – by reducing the temperature for example from 40°C to 20°C – and thereby reduce their carbon footprint. Colors stay bright for longer, extending the life of the textiles.

Soeren Hildebrandt, Senior Vice President Home Care, I&I and Industrial Formulators Europe, further adds: "We work continuously to address the growing demand of our customers for innovative and sustainable solutions. With the jointly developed laundry detergent, we are supporting the textile industry on their sustainability path and allow consumers to improve their own environmental footprint."