Borealis, Neste and MAM collaborate to bring new soother to market
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Borealis, Neste and MAM collaborate to bring new soother to market

MAM is accelerating action on circularity together with Borealis by introducing MAM Original Pure soother and packaging made possible by Borealis Bornewables portfolio of circular polyolefins

  • By ICN Bureau | September 22, 2022

Borealis, Neste and MAM collaboratively announce an exciting product development made possible by value chain collaboration in the spirit of the platform created to accelerate action on plastics circularity.

MAM has been creating innovative and unique baby products such as soothers and baby bottles for more than 45 years, and has recently launched its first climate-neutral soother. The rigid part of the new MAM Original Pure soother is composed of renewably-sourced polypropylene (PP) from the of circular polyolefins, manufactured with produced entirely from renewable raw materials.

Furthermore, the packaging of MAM Original Pure soother, which also functions as a steriliser box, is also made using the Bornewables. This development is an excellent example of how eco-efficient design and the use of circular polyolefins can substantially reduce the carbon footprint of a product while at the same time guaranteeing its safety and superior product quality. Both the MAM Original Pure soother and its protective packaging will be on display at the Borealis K 2022 stand in October.

“In line with our EverMinds initiatives to work with partners along the value chain to accelerate action on circularity, we strive to offer innovative and circular material solutions that help our partners and customers attain their own ambitious climate and sustainability targets – with this, we re-invent essentials for sustainable living,” says Peter Voortmans, Borealis Global Commercial Director Consumer Products.“The collaboration with Neste and MAM is a prime example of how upstream and downstream partners can come together to accelerate plastics circularity.”

“The MAM Original Pure soothers show how renewable feedstock such as Neste RE has become a viable alternative to conventional fossil feedstock even in sensitive applications,” says Maria Carcolé, Neste Head of Brand Owner Management from Renewable Polymers & Chemicals business unit. “We are happy to contribute to new products with significantly reduced greenhouse gas emissions while helping maintain product safety and performance at the highest level.”

“After nearly a decade of intensive research and as a next milestone in our sustainability efforts, we are now very proud to launch our MAM Original Pure soother range made of renewably-sourced raw materials. The new product range is made for the healthy growth of babies and contributes to sustainable development that secures the future of our planet,” says Peter Röhrig, CEO and Founder of MAM.

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