BPCL inks arrangement with Signpost India to increase non-fuel revenue across 60 cities
General

BPCL inks arrangement with Signpost India to increase non-fuel revenue across 60 cities

The award of the contract shall create strong network for the brands on the Signpost cloudbased platform with 20% shared space for BPCL businesses

  • By ICN Bureau | June 02, 2024

Signpost India Ltd. has entered an arrangement to generate additional non-fuel revenue for Bharat Petroleum Corporation Ltd. (BPCL) spanning across eight major metros, prominent business hubs, and key tourist and religious destinations.

The award of the contract shall create strong network for the brands on the Signpost cloudbased platform with 20% shared space for BPCL businesses, the contract shall grow the presence and increase the non-fuel revenue for the principal and create an innovative revenue stream for the stakeholders of Signpost India.

The strongest network of fuel pumps across the arterial roads within the 60 cities shall enable the deployment of smart city information panels with commercial display spaces. The strategic model of this project has been designed to the specific markets which has contributed significantly to the national economy by generating Rs. 109 lakh crore in GST (FY 2023), including the substantial growth in vehicle ownership, with the number of vehicles reaching 6.93 crore. This economic dynamism and urban growth highlight the transformative impact of these regions in shaping the business model envisaged by the team of Signpost India.

This strategic collaboration presents immense opportunities for Signpost India to deliver compelling value propositions to all stakeholders in the years ahead. The geographic scope of the project includes a comprehensive list of cities and their respective populations, reflecting a targeted approach toward maximising outreach and impact.

The project aligns with the broader national agenda of digital transformation, enhancing infrastructure, and creating smart cities that are equipped with cutting-edge technology.

Register Now to Attend NextGen Chemicals & Petrochemicals Summit 2024, 11-12 July 2024, Mumbai

Other Related stories

Startups

Chemical

Petrochemical

Energy

Digitization