FlexiTubes, the packaging tubes division of UFlex Limited, India’s largest multinational flexible packaging and solutions company, is set to present its latest innovations in tube packaging for the beauty and personal care industry at the 29th edition of Beautyworld Middle East, taking place from October 27–29, 2025, at the Dubai World Trade Centre.

At this year’s event, FlexiTubes will unveil a comprehensive portfolio that seamlessly integrates sustainability, functionality, and aesthetics. The collection features advanced product lines such as Gloss Tubes, Metallika, Mattika, Matte Metallika, De-Metallized, and Optika, each designed to enhance shelf appeal and deliver a superior consumer experience.

For brands prioritizing eco-friendly solutions, FlexiTubes offers a diverse range of sustainable packaging options — Kraftika (paper-based), Remika (recyclable), Greenika (PCR-based), and Earthika (biodegradable) tubes. The company will also display its Plastic Barrier Laminate (PBL) and Aluminium Barrier Laminate (ABL) tubes, alongside customized barrier solutions engineered to meet specific product protection needs. These innovations are aimed at reducing plastic dependency, improving recyclability, and promoting a circular packaging ecosystem.

FlexiTubes’ next-generation solutions also include tubes with invisible side seams and enhanced structural strength, offering a premium, seamless look while ensuring durability. The designs support 360° high-definition printing, allowing complete surface customization with vibrant graphics and a variety of finishes.

Further elevating product security, FlexiTubes will showcase advanced anti-counterfeit packaging solutions that integrate overt and covert security features such as micro text, hidden text, UV ink printing, and holographic elements. These features help brands safeguard product authenticity and maintain consumer trust.

Driven by a strong commitment to innovation and environmental responsibility, UFlex’s FlexiTubes business continues to empower global beauty and cosmetic brands with value-added, sustainable, and design-forward packaging solutions that enhance brand appeal and support the transition to a greener future.