UPL Unimart has announced a strategic partnership with Indian Potash Ltd. (IPL) to revolutionize sugarcane farming in India. The collaboration aims to modernize cultivation practices, enhance farmer incomes, and build more resilient, productive farming systems across the country.

IPL, with over sixty years of experience in promoting balanced fertilizer use and championing farmer welfare, brings unmatched domain expertise to the alliance. UPL Unimart, a leading agri-tech services platform, is committed to improving farmers’ livelihoods through science-led agronomy, data-driven insights, and stronger market linkages.

Through this partnership, sugarcane farmers will benefit from advanced agronomic practices, balanced crop nutrition, and direct access to markets that ensure fair pricing. By reducing input inefficiencies and minimizing reliance on intermediaries, the initiative seeks to unlock greater profitability per acre and long-term sustainability for growers.

Speaking on the partnership, Tushar Trivedi, Business Head of UPL Unimart, said, "This collaboration brings together two trusted names in Indian agriculture with a shared mission to empower farmers. By combining IPL’s legacy with our on-ground innovation, we aim to drive real impact where it matters most — at the farm level."

Neeraj Sharma, Vice President (Marketing & Distribution) at Indian Potash Limited, added, "Our partnership with Unimart is a natural extension of IPL’s commitment to farmer welfare. By integrating scientific know-how with digital-first execution, we will deliver meaningful change in how sugarcane is grown, managed, and marketed."