Asian Paints, India’s leading paint company has announced its foray into the hand sanitizer category with the launch of the Viroprotek range of hand and surface sanitizers.

 

The product is being manufactured at the company’s existing plant at Ankleshwar, Gujarat, after obtaining all the necessary statutory approvals and permissions. Viroprotek range of hand and surface sanitizers meet the highest quality standards, and will be available in various pack sizes, addressing the growing concerns surrounding health and hygiene. The products will be available in the market starting next week.

 

“We have been working in the Health and Hygiene space for some time and had introduced earlier Royale Health Shield, a revolutionary product which helps customers in maintaining good standards of hygiene and bacterial protection for their homes. We felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the government in fighting against the COVID-19 pandemic,” said Amit Syngle, Managing Director & CEO, Asian Paints.

 

In March 2020, Asian Paints had committed Rs. 35 crore towards the central as well as other emergency relief states to combat Covid-19 pandemic. The company is also working with several NGO’s for providing food, masks and sanitizers. It is also providing the necessary support to the painter/contractor communities and has undertaken several proactive measures like providing a dedicated helpline and also transferring funds directly into their bank accounts. Additionally, the company is also providing free sanitization of the dealer outlets and free insurance for people at the outlets including shop boys.