Lubrizol, a global specialty chemistry leader, announced today the opening of its Beauty Research Institute in Shanghai, China. The site will serve as a strategic hub to further grow in vivo beauty testing capabilities, applying decision science to enable next-generation beauty ingredients, empower innovation collaboration and enhance speed to market for Lubrizol beauty and personal care customers in the region and beyond.

The Lubrizol Beauty Research Institute expands the company’s R&D and lab network in Asia Pacific and houses leading clinical testing equipment and collaborative workspaces based on best practices of Lubrizol’s clinical testing in Barcelona, Spain. It is designed to offer state-of-the-art claim substantiation, sensory evaluation and consumer insight generation, as well as training and education programs.

The center enhances Lubrizol’s technical services capabilities to provide customized and comprehensive support to its customers, as well as to move from insight to innovation faster and more efficiently via artificial intelligence and computer vision.

“The Lubrizol Beauty Research Institute in China is a testament to our commitment to innovation and growth in this important region,” said Bernardo Medeiros, Vice President of Lubrizol Beauty, Home, Pharma and Nutra Business. “Recognized as the fastest growing beauty market, China plays a critical role in beauty innovation. By pairing global ground-breaking technologies with local consumer insights and local expertise, we can expand our capabilities to deliver value added solutions not only relevant in the local market, but globally as well.”

“With its scale and impact in the value chain of many industries, China plays an important role in setting the pace for technological advancement and innovation. The establishment of this Beauty Research Institute is a strategic step to position Lubrizol at the heart of a most vibrant ecosystem and innovation landscape,” said Henry Liu, Vice President, Lubrizol APAC. “The Institute further builds upon our local footprint while we continue to invest in local for local innovation and local talent with an intimate understanding of the needs and trends of this market."