R&D
Nouryon breaks ground on new home & personal care innovation hub in Brazil
The center will focus on advancing high-performance and more sustainable solutions for cleaning and personal care products
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By ICN Bureau | December 15, 2025
Global specialty chemicals leader Nouryon has marked a major expansion in South America with the groundbreaking of a dedicated home and personal care customer experience and innovation center in Itupeva, Brazil.
The new facility underscores the company’s long-term commitment to the region and is designed to bring customers and Nouryon experts together to accelerate formulation, testing, and product development.
Equipped with state-of-the-art laboratories and experiential collaboration spaces, the center will focus on advancing high-performance and more sustainable solutions for cleaning and personal care products. Nouryon expects the facility to play a key role in speeding the development of eco-friendly innovations, including fully bio-based chelates for cleaning applications and biopolymer-based personal care products.
“The new Itupeva facility is an important investment to advance our growth strategy in the region. By combining our global expertise with local customer insights, we are creating an environment where innovation can thrive and more sustainable solutions for home and personal care can be developed faster and more collaboratively,” said Larry Ryan, Nouryon President.
“This milestone reinforces our commitment to customers in Brazil and throughout South America.” Ryan added that the center is expected to be fully operational by the end of 2026, pending approval from local authorities.
Designed as a collaborative hub, the center will deepen customer engagement by enabling a seamless exchange of ideas throughout the development process. This approach is expected to accelerate the delivery of sustainable, high-performance solutions tailored to regional cultural, environmental, and consumer needs.
The Itupeva facility brings Nouryon’s global network of innovation centers to 15, strengthening the company’s ability to co-create localized solutions with customers worldwide.
