BASF Shanghai Coatings (BSC) announced the opening of its new technical center building at the BSC Minhang site. As one of the key highlights of the Minhang extension project, the launch of the technical center building marks another milestone. With the brand-new outlook, BSC will better serve automotive OEM customers in China with its technology, products and services.

With the new set up, it will create high quality colors, greatly reduce product development time and improve overall work efficiency. The e-coat application technology center is newly built to enhance technical competence and application engineering capability. The e-coat application laboratory and pilot plant are able to offer product approval, quality conduct and process compatibility tests, while supporting customers on parameter adjustment as well as process and engineering optimization via bath and engineering simulation.

“I am very excited to celebrate the opening of the new technical center of BASF Shanghai Coatings, and witness the completion of the Minhang extension project”, said Dr. Jeffrey Jianfeng Lou, President and Chairman, BASF Greater China. “This new technical center will further strengthen BASF’s innovation capabilities and increase the synergy between our research efforts in China, enabling us to offer better coating solutions to our customers in China.”

“The BSC Minhang site is always of strategic importance to BASF’s Coatings division. In this rapidly developing automotive market, the new technical center will improve our technical capability and enhance our innovation advantage, helping our automotive customers stand out in the competitive industry”, said Jack Zou, Vice President, Automotive OEM Coatings Solutions Asia Pacific, BASF.