Customers of BASF from the detergents and cleaners industry and many other technical applications will be able to formulate their products even more sustainably in future. BASF Home Care, I&I and Industrial Formulators' expanded EcoBalanced portfolio is designed to help customers in Europe formulate solutions that differentiate them in the marketplace while meeting consumer demand for environmentally friendly products.

After launching a first biomass-balanced product last year, Trilon M Max EcoBalanced, BASF has now added a variety of Sokalanand Protectol  grades to the portfolio: Sokalan HP 20 EcoBalanced, Sokalan HP 56 A EcoBalanced, Sokalan PA 25 CL PN EcoBalanced, Sokalan CP 5 EcoBalanced, and Protectol PE CO EcoBalanced. All these products are produced according to the principle of biomass balancing: Instead of fossil raw materials, 100 percent renewables are used in the production Verbund, which helps to reduce carbon emissions.

"This expansion of our EcoBalanced portfolio offers our customers more environmentally friendly, high-quality solutions without compromising on performance. It means we are contributing to the environment together with our customers and making it possible to meet the demands of end consumers," says Soeren Hildebrandt, Senior Vice President, Home Care, I&I and Industrial Formulators Europe at BASF.

The biomass balance approach replaces fossil feedstock with renewable feedstock such as bio-naphtha or biogas right at the start of the production process. The renewable feedstock is allocated mathematically to a product using a TÜV Nord-certified method. According to this model 100 percent of fossil feedstock can be replaced with renewables. As well as saving fossil resources, it also reduces greenhouse gas emissions. All EcoBalanced products are certified according to the global REDcert2 system.