Chemical
Clariant launches 2021 trends for decorative color segment
Clariant has also nominated a color of the year included in the “New Freedom” Decorative Color Trend palette
- By ICN Bureau
| December 08, 2020
Clariant’s latest ‘New Freedom’ Decorative Color Trends 2021, is full of creative colors to capture imaginations as in 2020 all of us are spending more time in our homes so there has been a huge growth of interest in decorating.
Global color institutions, interior designers and Clariant’s operating customers who have their fingers on the design pulse provided inspiration for the palette of 13 different trendsetting tones.
2021’s colors are also creating spaces that have more than a positive emotional impact. They have all been formulated with Clariant’s Hostatint 500 range, multi-purpose pigment preparations with low VOC (Volatile Organic Compounds) and no APEO (alkylphenol ethoxylates). They are binder-free, and deliver technical design freedom in water and solvent-based modern decorative paints.
“It’s well known that colors can reflect and influence our emotions and well being so we have chosen bright warm and neutral color shades in our latest collection to help create spaces that have a positive impact,” said Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings, Clariant.
These bold shades are ideal for color blocking – an interior design trend here to stay. It may have started on the fashion catwalks but the pairing of different solid colors and textures, to boldly segment space in our homes, continues to be a much used decorating tactic.
Clariant has also nominated a color of the year included in the “New Freedom” Decorative Color Trend palette. Wabi-Sabi gray, with soft violet undertones is inspired by Japanese aesthetics and the concept of appreciating the beauty found in the imperfections of nature. It is an imperfect gray that can be combined perfectly with any other color.
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