Firmenich, the largest privately owned company in the fragrance and taste industry, is unveiling its newly designed West Coast Innovation Center in Anaheim, CA. The new facilities in the United States are designed to increase creativity, improve collaboration with customers and enable ever more rapid end-to-end product development.

“Our California facilities have been located in Anaheim since 1926 and this new site is an exciting step on our journey,” said Chris Perkins, SVP Taste & Beyond North America, Firmenich. “The West Coast Innovation Center was designed as a rapid collaboration space to work more closely with customers across Food, Beverage and Nutrition, to cut the time from concept to creation and quickly pilot in the market. This new facility will take our capabilities to the next level as our customers’ trusted innovation partner.”

The next phase of site enhancements will expand Firmenich’s current pilot plant capabilities to further prepare customers for scaled-up production, an expanded sample lab to support customers quickly and efficiently, and innovative software and technology solutions to digitally optimize the customer experience.

“This state-of-the-art facility and its integration with the global Firmenich network and regional areas of expertise, mirror our partnership with Stanford University on a next-generation research program and our San Diego taste research and development center. They enable Firmenich to move to the next era of excellence in taste and beyond,” said Emmanuel Butstraen, President Taste & Beyond, Firmenich.