Glenmark Pharmaceuticals, a research-led, global integrated pharmaceutical company, announced a new brand ambassador for its global consumer care business. Indian cricketer Rohit Sharma has officially signed on to represent Glenmark's Candid Powder, a legacy brand of the company's consumer care division. Candid Powder brand is a market-leader in its category, with a market share of 64% in the medicated powder category.

Skin problems are increasingly common today, resulting from hot and humid climate conditions. Glenmark's Candid Dusting Powder is an expert skin solution to four key skin problems: redness, irritation, sweat rash and fungal infections.

Commenting on the association, Dhawal Katkar, Vice President and Head - Glenmark Consumer Care at Glenmark Pharmaceuticals, said, "We are excited to be associated with Rohit Sharma. He brings refined expertise and skill to the game of cricket in much the same way that Candid Powder has proven to be an expert in the solution of 4 skin problems. Just like Rohit Sharma has all-round expertise in all formats of the game, Candid Powder too, is a proven solution for identified skin related problems."