Manufacturers of polymeric binders, coatings, adhesives and concrete additives looking to improve the performance and sustainability of their products have a new, easy-to-navigate online platform to browse and request information and support. Designed like a contemporary home, Hexion’s virtual VeoVa House, which launched yesterday, features call-outs to VeoVa vinyl ester applications, advantages, data sheets and other customer resources.

VeoVa monomers are the vinyl esters of Versatic acids and have unique, highly branched aliphatic structures, which contribute to the performance of coatings and adhesives derived from them.

“VeoVa monomers have been used for decades in combination with other monomers to create lattices or emulsions that provide improved properties to emulsion paints, plasters and other products. Close cooperation is key for successful innovation. Our research and development and technical service teams play an important role in assisting binder and paint producers in designing unique, tailor-made solutions,” says David Vanaken, Global Technical and Marketing Director.