hubergroup Chemicals is stepping decisively into the future -- basically, a strategic evolution aimed at reshaping its role in the global coatings and inks value chain.
All with the launch of ELARA, a new high-performance additives brand that underscores its transformation from a traditional supplier of printing ink raw materials into a comprehensive partner for the coatings, inks and adhesives industries.
The new portfolio will make its official debut at PAINT INDIA 2026 in Mumbai, positioning the company squarely at the center of an industry grappling with rising performance expectations, tightening regulations and mounting sustainability demands.
As formulation complexity intensifies, additives have become critical performance drivers — enabling dispersion, wetting, process stability and surface quality across increasingly sophisticated systems.
With ELARA, hubergroup Chemicals consolidates its polymer and surface chemistry expertise into a structured, application-focused platform designed to meet those challenges head-on.
“With ELARA, we are taking another decisive step in our strategic transformation,” says Premal A Desai, CEO of hubergroup.
“We are expanding our horizons beyond traditional applications and positioning hubergroup Chemicals as a strong, future-oriented partner for formulators worldwide. ELARA stands for our ambition to shape chemistry responsibly while enabling our customers to innovate with confidence.”
Branded under the claim “Shaping chemistry. Expanding horizons.”, ELARA delivers targeted solutions built around clearly defined formulation needs.
The name — inspired by one of Jupiter’s moons — reflects stability, precision and navigation within complex systems. Each product is engineered for a specific function while contributing to overall formulation balance and reliability.
The launch portfolio includes:
ELARA Disperion 400: Non-aqueous dispersing agents engineered for organic and inorganic pigments, carbon blacks, extenders and matting agents. Designed for high pigment loading, strong colour development and dependable process stability in solvent-based, solvent-free and UV/EB systems.
ELARA Disperion 500: Aqueous dispersing agents delivering high colour consistency, reproducible quality and broad binder compatibility — including VOC-free and biocide-free architectures for coatings and printing inks.
ELARA Wetora 300: Wetting agents for water-based, solvent-based, solvent-free and UV-curable systems, improving substrate wetting, enabling uniform pigment incorporation and minimizing surface defects, even on difficult substrates.
“ELARA represents a new level of system understanding,” says Franziska Trapp, Technical Marketing Manager Coatings at hubergroup Chemicals. “Each additive line is developed with the formulator’s reality in mind – balancing technical performance, regulatory compliance, and processing efficiency.”
