Kamdhenu Limited, a leading player in branded TMT bars and decorative paints segment, has signed bollywood celebrity and entrepreneur, Preity G. Zinta as its brand ambassador for their decorative paints business under the brand name Kamdhenu Paints.

This will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice. With her wide appeal across demographics, Preity G. Zinta’s inclusion as brand ambassador is set to blend perfectly with the ethos of the brand, aptly representing a modern woman who performs every role seamlessly.

Kamdhenu Paints has made rapid strides within a short span of time. It has a well-diversified and premium product portfolio comprising brands like Kamo Hi Sheen, Weather Supreme, Kamodual Luxury, Kamodual Gold, Kamorich, Velvety, Weather Classic, Weather Classic Max, Kamoshield, and Kamosilky etc. With a focus on sustainability, Kamdhenu Paints have made all their paint products eco-friendly ensuring that the beauty of nature remains intact.

Commenting on the development, Satish Kumar Agarwal, Chairman & Managing Director, Kamdhenu Limited said, “We are excited on signing Preity G. Zinta as brand ambassador for our decorative paints business. We believe this association will further deepen the brand’s connection, increase brand recall, give users a greater sense of purpose and drive greater consumption across the country."

On her association with Kamdhenu, Preity G. Zinta, said, “I am truly excited for my association with Kamdhenu Paints. I am happy to be a part of the Kamdhenu family. Kamdhenu Paints is a reputed brand built on the touchstone of quality, integrity and commitment to its customers. There was a lot of common ground given the strong culture of innovation and the constant need to adapt to changing preferences. I look forward to our journey together.”