NOVA Chemicals has introduced its first three grades of 100% post-consumer polyethylene resins and are ideal for a range of flexible film applications. 

The first three grades are: Natural linear low/low density polyethylene PCR (rLLDPE/LDPE) is collected from distribution centers and is suited for collation shrink, stretch wrap and e-commerce applications; Natural rLLDPE/LDPE, a recycled agricultural film that is ideal for re-use in agricultural films, heavy-duty shipping sacks, collation shrink, and for e-commerce applications; and rLLDPE PCR manufactured from closed-loop agricultural and irrigation film recyclate, this resin is for use in agricultural film, heavy-duty shipping sacks, collation shrink, trash bags and liners and e-commerce applications.

Greg DeKunder, Vice President, Polyethylene Marketing, NOVA Chemicals said, "The company’s new product offerings are backed by industry-leading technical support, designed to help film producers, converters and brand owners incorporate more PCR into packaging applications without sacrificing performance.

“Our goal is for NOVA Chemicals to be a one-stop resource, providing the products and technical resources companies need to achieve their sustainability goals,” added DeKunder.

Many of the world’s leading consumer brands have pledged to increase the amount of PCR content in plastic packaging to an average of 25 percent by 2025. Anna Rajkovic, Circular Economy Market Manager, NOVA Chemicals, said the introduction of these products will help brands meet their goals.

"We’re continuing to expand our PCR business and collaborate throughout the value chain to help the industry meet its sustainability commitments and advance the plastics circular economy,” added Rajkovic.