Axilone, a renowned luxury cosmetics packaging producer, and Eastman’s technical service team have long collaborated on cosmetics innovations. When Axilone needed lipstick packaging solutions, the team knew Eastman provided best-in-class service, along with eco-friendly commitments to innovation.

The two companies took up the challenge to create a lipstick design with the environmentally conscious cosmetics consumer in mind. Their goal was to create a recyclable, refillable lipstick with no materials of concern.

The first step was to replace ABS with Eastman Cristal One Renew 100 EN059 PET resin. Since it is compatible with the PET recycling stream for all the components, the mono-material packaging does not require disassembly before recycling. The packaging design is refillable and reusable. It also addressed Axilone’s need for a fully smooth-glide operation in the mechanism, which is difficult to achieve with most other recyclable resins.

The newly developed lipstick has a life that extends beyond its initial use. Users can buy refill cartridges and recycle the containers when finished with them. Consumers can feel good knowing their purchase supports the circular economy. The lipstick’s primary packaging is made from 100% certified recycled content using Eastman's molecular recycling technologies. The new design is also compatible with standard decoration options, delivering a glossy outer finish, perfect color compatibility and exceptional durability.

When designing with Cristal Renew, brands can choose up to 100% certified recycled content packaging. This helps keep plastic waste out of landfills or incinerators. Part of the Eastman Cristal One family of resins, Cristal One Renew EN059 is compatible with the PET recycling stream.

“Reducing the environmental impact of our products is at the heart of Axilone’s vocation,” said Reynald Trochel, Innovation Director at Axilone. “Through our partnership with Eastman, and with this mono-material lipstick made with Cristal Renew with 100% certified recycled content, we can simultaneously enhance their recyclability and reinforce the flows of the circular economy with a refillable package.”