IMCD India is bringing the latest beauty trend ‘Skinification’ to HPCI India 2025. This movement is redefining personal care by applying skincare technology to haircare, scalp care, sun protection, and colour cosmetics.

Consumers today are looking for more than just basic skincare. They want high-performance products that nourish and protect beyond the surface. Skinification focuses on science-backed ingredients and advanced formulations that enhance both skin and hair. The trend also highlights the growing demand for effective, sustainable, and sensory-rich beauty solutions.

IMCD India is at the forefront of this shift, using its expertise in specialty ingredients and formulation development to help brands create innovative, market-ready products. With state-of-the-art Beauty & Personal Care laboratories in Mumbai and Noida, the company supports brands in delivering solutions that align with global trends while catering to local preferences.

Rakhi Rediz, Director – Beauty & Personal Care, IMCD India, comments, "Consumers today expect the same level of efficacy and innovation across skincare, haircare, and colour cosmetics. Skinification is driving this shift, and at IMCD India, we are committed to empowering brands with cutting-edge ingredients and formulation expertise to meet these evolving demands."

IMCD India’s innovative formulations bring the Skinification trend to life with cutting-edge solutions across beauty and personal care. Air Brush BB Magic Cream offers a unique powderto-cream delivery format for colour cosmetics, while Over & Under Cream to Powder provides a silky, powdery feel with anti-pigmentation benefits. For sun protection, Invisible UV Guard SPF 35 PA+++ delivers effective UV defense with a light, non-greasy texture. Inspired by Korean skincare, Melt Away Glass Skin Jelly creates a dewy, hydrated glow, and for haircare, the Conditioning Butter Shampoo is a travel-friendly solid shampoo that helps tame frizz and nourish hair.