Sun Chemical will showcase a wide range of innovative effect pigments, natural colorants, and ingredients for the cosmetics and personal care industries during in-cosmetics Global 2024.

Sun Chemical will debut a new generation of INTENZA Hana effect pigments at this year’s show. These unique absorption effects combine the boldness of FDA-certified colors with the pearlescence of 100% USA sourced natural mica-based effect pigments.

The strong chroma and shimmering effects of INTENZA Hana allow formulators to simplify their manufacturing processes by adding bright colors and effects to finished products. Sun Chemical will further extend its natural product line with the newly launched SunPURO Natural Carotenes and SACRENEX.

SunPURO Natural Carotene O N70-2317 and SunPURO Natural Carotene BTO N70-2527 are globally approved natural colorants with orange-red hues derived from algae and fermented mushrooms. SACRANEX, an active skincare ingredient, is the first Suizenji Nori extract to be cultivated indoors on a large scale.

“We are looking forward to returning to the leading global event for cosmetics and personal care to share our new market solutions that meet consumer demands for quality and sustainability,” said Ed Webb, Global Director of Cosmetics, Sun Chemical. “Sun Chemical continues to emphasize its ability to provide colorful and environmentally friendly solutions to the beauty industry by drawing on the broadest, most comprehensive color portfolio. Our expertise in pigment chemistry, combined with our customers’ formulation prowess, makes for endless colorful possibilities.”