This exclusive distribution agreement for the Indian markets also has a provision to manufacture these products in India in the future
Sirca Paints India Limited (SPIL) has executed a definitive and exclusive distribution agreement with OIKOS S.P.A., Italy's leading decorative finishes and solid colour finishes (textured paints) brand that stands for sustainable, eco-friendly, paints & colours and fine Italian craftsmanship.
This exclusive distribution agreement for the Indian markets also has a provision to manufacture these products in India in the future. The company will immediately start with the distribution and marketing of OIKOS through its extensive and growing distribution network of 2,400+ nodes across India.
OIKOS Paints product range primarily spans over decorative surface coatings & textured paints for interior and exterior wall surfaces including dry walls of MDF, HDF and Gypsum. These technologically superior products exhibit features such as being water-repellent, resistant to atmospheric pollution, resistant to abrasion, easily cleanable, anti-algae, and anti-mould. These products will be available at premium and luxury price points in the Indian markets.
Speaking on this important milestone, Sanjay Agarwal, Chairman and Managing Director said: "We are elated to announce this important partnership for SPIL with yet another international brand - a true leader and trendsetter in its domain. Being the exclusive partner for the OIKOS Paints brand in India, is a matter of great prestige for each one of us at SPIL. OIKOS with its sustainable and ecologically friendly product portfolio is more relevant than ever, Indian consumers are actively seeking building material products that are sustainable, free of toxic substances and ensure wellbeing of their living environments, while at the same time delivering excellence of Italian decorative tradition and craftmanship.
OIKOS Paints will be replacing our earlier partnership for decorative finishes & solid colour finishes (textured paints) with San Marco Group S.P.A. We have already come up with aggressive plans to launch this brand in our Indian trade channels, distribution network, trade exhibitions and influencer community of architects, interior designers and contractors. We are confident of strengthening our wall paints portfolio with this valuable addition."
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