Azelis is expanding its distribution partnership with SUSONITY, bringing the specialist materials company’s effect pigments and advanced functional technologies to customers across the UK and Ireland from 1 October 2026.
The agreement will see Azelis distribute SUSONITY’s portfolio across the CASE, Advanced Materials & Additives, Home Care & Industrial Cleaning and Performance Chemicals market segments.
The expanded partnership gives customers access to SUSONITY technologies for applications including laser marking, heat reflection, and conductive and protective coatings. The portfolio will complement Azelis’s existing speciality materials offering, allowing customers to source a broader range of products through a single distribution partner.
For Azelis, the deal strengthens its position in key subsegments by adding SUSONITY’s effect pigments and functional materials to its portfolio. It also deepens an established relationship with the specialist materials company.
For SUSONITY, the partnership provides access to Azelis’s established UK and Ireland commercial and technical teams while streamlining its local distribution network across multiple industries.
The agreement builds on an existing collaboration between the two companies covering PC and industrial markets across EMEA and APAC. Azelis said its strong presence in these markets, combined with its UK and Ireland team and penetration of key subsegments, supported SUSONITY’s decision to extend the relationship.
Christian Pflesser, Market Segment Director Advanced Materials & Additives and CASE at Azelis EMEA, comments: "SUSONITY brings valuable technologies to our customers in the UK and Ireland, particularly in effect pigments, laser marking and heat-reflective solutions. The portfolio complements our existing offering and enables our teams to support customers across a broader range of applications. Building on our strong collaboration with SUSONITY in other markets, we look forward to growing the partnership in the UK and Ireland.”
Frédéric Daumard, Commercial Head CEE/MEA/Distributor Management EMEA, at SUSONITY, says: "Azelis has demonstrated its ability to develop our business across our existing markets together. Extending our collaboration to the UK and Ireland gives us access to an established team with broad industrial market coverage, while simplifying how we serve customers across different applications. We look forward to building on the results of our existing partnership.”
The expanded agreement also reinforces Azelis’s broader approach of combining local market knowledge with technical expertise and formulation capabilities. Through its local teams and application laboratories, the company supports customers throughout product development while helping principals identify new growth opportunities.
