Milliken & Company and Azelis have signed a distribution agreement to accelerate the growth of polyurethane colourant solutions in India, a move aimed at strengthening both companies’ positions in this strategic market.
The partnership leverages Milliken’s decades-long presence and leadership in India’s polyurethane industry, while giving Azelis a foothold in the CASE (Coatings, Adhesives, Sealants, Elastomers) segment. Under the deal, Azelis will distribute Milliken’s Reactint polyurethane colourants across India, extending the product’s reach beyond flexible foam into coatings, adhesives, sealants, and elastomers.
“India has been a key market for Milliken’s polyurethane business for many years. This agreement supports our long-term growth strategy by strengthening our ability to serve customers across polyurethane applications, while selectively expanding into new segments through a distribution partner with strong local capabilities,” said Daan Vanwynsberghe, Global Business Unit Director Polyurethane, Milliken & Company.
Milliken has long supported Indian customers with differentiated solutions, technical expertise, and local engagement. The new agreement reinforces its market leadership while creating a platform for future growth via Azelis’ local footprint and customer network.
“We are pleased to work with Milliken to support the expansion of its polyurethane colourant solutions in India. Milliken’s established expertise and leadership in polyurethane applications, combined with Azelis’ local market presence and technical support, allows us to deliver meaningful value to customers,” said Aparna Khurana, Regional Managing Director, India, Indonesia and Malaysia, Azelis.
The collaboration builds on a successful partnership between Milliken and Azelis in the EMEA region and reflects both companies’ solutions-led approach, technical support focus, and shared commitment to responsible business practices, as highlighted by their EcoVadis ratings.
