BASF is expanding its biomass-balanced EcoBalanced product range, doubling up on its commitment as a trailblazer in championing environmentally conscious solutions for detergent and cleaning products manufacturers and industrial formulators. In collaboration with customers, BASF is continuing on a mission to expedite the transition from fossil raw materials to renewables. With Care 360° – Solutions for Sustainable Life, the Care Chemicals division is making sustainability a priority and focusing on the issues that are relevant to the future of markets and industries.

"With sustainability demand developing strongly among consumers and European customers setting the bar high, BASF is rising to the occasion by continuously improving our portfolio. Our expanded EcoBalanced portfolio benefits our customers in particular through its reduced carbon footprint. What’s more, our sustainable drop-in solutions provide a product quality and performance identical to that of their conventional counterparts,” says Soeren Hildebrandt, Senior Vice President, Home Care, I&I and Industrial Formulators Europe at BASF.

BASF’s product range for the detergent and cleaning industry as well as industrial formulators will boast around 20 biomass-balanced EcoBalanced products.