Dow will debut a broader portfolio of skin, hair and color cosmetics, and introduce its first low carbon silicone elastomer blends under the Decarbia reduced carbon platform. The Company’s newest product offering includes targeted products for conditioning and deposition aid, styling, cleanser, film formers for color cosmetics and sun care applications – empowering formulators to create high-performing consumer loved products. 

Dow will also unveil inspiring prototypes under the theme 'From Shower to Sensational', designed to elevate everyday routines into indulgent self-care experiences. Complementing this is the launch of the “ProtecTress 2.0 program”, focusing on effective hair heat protection options. 

“Today’s brand owners are eager to ride the wave of trends and go viral – but they also care deeply about the longevity of their established product ranges through continually enhanced performance, just as we do. Consumers demand long-lasting results, whether they're trying out a new product or reaching for a trusted favorite. That is what helps them feel confident throughout the day”, said Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care. 

“We approach every launch through multiple lenses to ensure we offer the most effective and versatile ingredients. Our scientific know-how, performance testing capabilities, and regulatory expertise aren’t just appreciated—they’re relied on by our customers who know they can create products that truly resonate with consumers”, adds Marques. 

It goes hand in hand with industry evolution, which increasingly recognizes the opportunity to do more for our people and the planet with high-performing products that can make a meaningful difference. In line with this, Dow is introducing its four first low-carbon DOWSIL Silicone Elastomers Blends, as part of Dow's Decarbia portfolio of reduced carbon materials. These carbon-neutral ingredients are a result of Dow’s decarbonization of its silicon metal feedstocks. 

With a fully integrated supply chain. Dow optimizes every step from raw materials to finished products. Each is backed by verified carbon compensation certification, supported by third party Environmental Product Declarations (EPDs) and certified Life Cycle Analyses (LCAs).