Air Products, the global leader in production of gas separation and purification membranes, announced a new brand identity for its world-leading membrane business units, which will now all operate around the world as Air Products Membrane Solutions.

The new identity moves the former business units including Air Products PRISM Membranes, Air Products Norway, and Permea China Ltd. teams under one name to simplify the customer experience and further spur collaboration and innovation amongst the three entities.

"Air Products has been a leader in membrane technology for 30 years. This effort demonstrates our continued commitment to advancing membrane technologies," said Dr. Samir J. Serhan, Air Products' chief operating officer. "Combining the talents of these teams in one unified business will position Air Products Membrane Solutions to better serve our customers by strengthening our offerings and presence in the marketplace."

Air Products Membrane Solutions specializes in the development of hollow fiber membrane separators and systems for onsite gas generation. Air Products designs, engineers, manufactures, and markets a full portfolio of PRISM® Membrane Separators, Marine Systems, and Engineered-to-Order Systems to protect lives and goods at sea, on land, and in the air, to create more sustainable energy sources and raise productivity across a variety of industries and applications.